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Author Description As Chief Marketing Officer and Owner of Boston-based RAIN Group, Erica heads up all aspects of the award-winning sales training companies go-to-market strategy, growth initiatives, messaging, branding, lead generation, and thought leadership.<br /><br />Since 2005, the RAIN Group Center for Sales Research has been studying various aspects of the buying and selling process. Erica conceives the research, and then takes the findings to create benchmark reports, white papers, research briefs, guides, articles, and bestselling books to help sellers and sales leaders around the globe. <br /><br />She has authored major reports that have received tens of thousands of downloads, including The Extreme Productivity Benchmark, Top Sales Leadership Challenges and Priorities, and 3 Daily Habits to Increase Sales Motivation.<br /><br />Erica has been featured in publications including, Entrepreneur, ESPN, People Magazine, ABC World News Tonight, American Express, ATD, Selling Power, Training Industry, Hubspot Sales Blog, and others. <br /><br />In 2019, she was named to Worcester Business Journal’s 40-under-40 and honored by the Sales Lead Management Association (SLMA) as one of the Top 20 Women to Watch in 2011 and 2016.<br /><br />Erica holds a BA in Business Administration from Boston University School of Management and enjoys skiing, golfing, and anything that puts her outdoors. She’s on marketing and housing committees for the Ethan M. Lindberg Foundation, an organization that provides practical support to families facing congenital heart defects, like her own. She also enjoys spending time with her family on the beaches of Southern Maine or at her lake house in Central Mass.

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